- Department of Business and Marketing
- Full Time: 3 years
- Full Time: €3,290 per year
International Students: €9,250 International
This course provides an incisive study of how organisations operate, the contemporary challenges and opportunities ahead of them, and the business-focused creativity needed to successfully market them.
The study of business provides a detailed understanding of the way organisations work, how they operate within their specific environment and the impact on individuals working within them.
This pathway develops a general knowledge of business to complement a more specialised area of study. Modules introduce key themes, specifically, business operations (how it works) and entrepreneurship (creating opportunity within a competitive environment).
You learn how to apply business theory, identify types of business opportunity and address a range of business issues in an imaginative way. Investigating the issues confronting individuals within a business, you will develop an awareness of the problems businesses can face in general, and be able to identify a number of possible responses.
Taught by experienced marketing professionals, the Marketing pathway gives you the practical skills required to succeed in this dynamic sector.
The programme aims to apply a broad understanding of marketing theory to a range of practical marketing situations and develop key transferable skills to enhance your employability.
It offers an exciting range of specialist marketing options, all of which have a workplace focus which enables you to apply your academic learning directly to your career aims.
The distinctive themed approach to the Business pathway is designed to arm you with the professional skills and the critical awareness demanded by today's business world. The programme gives you the confidence to effectively apply business theory and practical techniques in order to address complex business issues in constructive ways.
This combines with the Marketing pathway, which will develop a clear marketing focus to become an essential part of a successful business strategy. The arrival of new media channels means more marketing opportunities for organisations seeking a sustainable competitive advantage.
Depending on the modules studied, you may also be in the position to gain entry to the Professional Diploma stage of the Chartered Institute of Marketing (CIM) professional body qualifications.
The Joint Honours degree portfolio benefits from a practice-based learning approach, encouraged by the common first year structure.
Typifying this approach, you and your team acquire and harness knowledge of finance, human resources and marketing during your first year, as you put together a business plan which you then 'pitch' to a 'Dragons' Den'-style panel. Your prize, if successful, is €1,000 for your team to develop your plan further during the rest of the year.
The choice and monitoring of an international share portfolio also allows you to bring financial markets to life, with a cash prize of €500 awarded to the student who makes the greatest return on their capital investment.
As a Joint Honours degree student at Molnar Business School, you will study a common first year before continuing onto subject-specific modules in the remaining years of your course.
This exciting development is designed to offer you flexibility of subject choice and increase your employability.
- Accounting for Business-15 Credits
- International Business Environment-30 Credits
- Managing People and Organisations-15 Credits
- Marketing and Business Operations-30 Credits
- Personal Development-15 Credits
- Business Problem Analysis-15 Credits
- Contemporary Business-15 Credits
- Marketing, Advertising and Public Relations Practice-15 Credits
- International Business-15 Credits
- Marketing Research-15 Credits
- Managing the Brand-30 Credits
- Professional Development-15 Credits
- International Business-15 Credits
- Entrepreneurship and Small Business Development-15 Credits
- Business Operations and Systems-15 Credits
- Global Marketing-15 Credits
- Customer Relationship Management-15 Credits
- Selling and Sales Management-15 Credits
- Marketing Strategy-15 Credits
- International Business Strategy-30 Credits
You encounter a wide range of innovative assessment styles, including business reports, academic papers, case studies, individual and group presentations, portfolios and projects, as well as conventional examinations.
You will benefit from the opportunity to spend a year working in industry between your second and third study year, allowing you to acquire invaluable, hands-on experience ahead of your career in business.
Supported by your placement company which gains from your fresh ideas and enthusiasm, your work experience allows you to develop a greater understanding of the business world, pick up key transferable skills, and put theory into practice.
After your studies
You may progress to postgraduate study on the University's MA and MSc programmes, or complete professional examinations with the Chartered Institute of Marketing.
If you take the Business pathway, you will be well placed for graduate fast-track training and entry-level management posts in a number of industries, including commerce, government, community organisations and charities. You may also use your knowledge to set up your own entrepreneurial venture.
The Marketing pathway is specifically designed to meet the needs of commerce, and provides you with the skills to succeed in a number of marketing career paths.